Enter hotel data
Estimated results
Revenue
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ROAS
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Cost per booking
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Direct booking savings
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Direct Booking ROI Calculator FAQ
What is direct booking ROAS?
It is attributed direct booking revenue divided by advertising spend.
Why compare direct bookings with OTA commission?
The comparison can illustrate distribution-cost differences, although it does not mean OTA demand would automatically shift direct.
What costs should a direct booking model include?
Depending on the analysis, costs may include advertising, payment processing, booking-engine fees and other variable acquisition or distribution costs.